Every member of the FertilizerpluS family line of products has special characteristics but our latest film shines the spotlight on one product in particular, and that is Polysulphate and its remarkable story from deep below ground to farmers’ fields around the world.
Our Polysulphate, which is available on its own or blended with other nutrients in other FertilizerpluS products, has a unique supply chain story. The story starts at ICL Boulby, the first and only mine in the world to extract this unique, natural fertilizer. So that is where the film begins, where the grey waves of the North Sea meet the cliffs of the UK coast.
Those who work in the Polysulphate supply chain are best for doing the explaining. Exploration geologist and miner, quality controller and operator, shipper and fertilizer distributor – they all have a voice in the film to describe and explain the process from mine to field.
End-users, some of the farmers we supply, add their voices too. From around Europe, South America and the Far East they explain why and how they use Polysulphate on their crops and describe the benefits this FertilizerpluS product brings to yield, quality and profits.
Within a few days of being released, the Polysulphate Story film had over a thousand views. In response to numerous requests, we have already added different language versions to our film collection so that learning the fascinating facts about this FertilizerpluS product is as easy as possible.